Founded in 2011 in Vicenza, Italy, Passione Beauty (PB) is a digitally native brand with ambitions to become a global leader. With an extensive and diverse product catalog, PB serves a loyal customer base, with a focus on beauty professionals.

Since 2017, PB has consolidated its leadership through the adoption of the Adobe Commerce platform (formerly Magento), developed by Webformat, which has enabled advanced eCommerce management.

The evolution of the business model required the implementation of an advanced digital platform capable of:

Manage complex business accounts: introducing custom roles and permissions for businesses, with hierarchies and active order tracking.

Offer advanced self-service tools: intuitive dashboards, shopping list management and invoice viewing.

Optimize B2B orders: quick order functionality, bulk order loading and custom pricing per customer.

Improve UX: create a smooth shopping experience with a B2C-like interface for B2B users accustomed to high standards in digital.

Ensure efficient logistics: reducing delivery times below 36 hours and optimizing warehouse management.

Implement a real-time monitoring system: analyzing sales performance, managing traffic peaks, and optimizing business KPIs.

The strategic approach adopted has enabled Passione Beauty to position itself as a benchmark in the Pro Nail Care industry, confirming the validity of the shift to an innovative and scalable B2X model.

Thanks to the adoption of the new platform and the digital transformation strategy, Passione Beauty has achieved significant results: