North Sails

The enduring legacy of Lowell North, founder of the North Sails brand who decided in 1957 to make the best racing sails ever, is the combination of cutting-edge technology and high-performance materials that defined the first NS clothing line in 1989. Today, the goal of the Performance lines is to make the absolute best technical sailing apparel, while the Lifestyle lines aim to bring the spirit of the ocean to the shore and the city. In its goal to become an Ocean Positive brand, North Sails is committed to using environmentally sustainable materials that strike a balance between sustainability, functionality, and purpose in order to chart a course toward a cleaner, healthier ocean and preserve it for future generations.

1.

North Sails, had a need to evolve the eCommerce platform on Shopify Plus technology through front-end optimization, introduction of new Customer Oriented features and qualitative code development to support an evolution of the technology/functional architecture in line with the Shopify Plus standard.
2.

The project required optimization of developed code, CRO activity on the UX/UI side, technological restructuring of processes and flows for North Sails eCommerce/team customers, and ongoing evolutionary technical implementation activity to support overall project growth.

Customer Experience Optimization.

Following a CRO analysis needed to identify eCommerce optimizations, we implemented different improvements:

Completely new PDP and PDL
Cart and checkout evolution
Data-layer optimization
Introduction of Technical SEO activities
Front-end evolutionary development
Omnibus directive integration
Integration of new Shopify Apps and optimization of current e.g. Search

Shopify & System Integrations Consulting

Through our work to continuously support North Sails along with project partners, we have contributed to the evolution of eCommerce. ERP/Shopify integration flows, eCommerce functionality, and integrated loyalty systems are just some of the activities we are involved in supporting the project.

Code Review & Optimizations

We performed an analysis activity that shared problematic issues related to eCommerce flows, front ends and apps. Through a technical optimization activity of the entire developed technology stack state, we aligned the code to the Shopify Plus standard, unifying instances and sharing a new approach to feature development and delivery.

New Approach to eCommerce Evolution.

As a North Sails partner and thanks to the tight-knit nature of all teams, we changed the project management and governance logic to enable continuous delivery and technological evolution of the project on all fronts. In support of North Sails' management, we are able to constantly introduce and optimize functionality across the entire project, thus allowing implementation benefits to be enjoyed at each and every evolutionary step.