Language

KIKO MILANO

KIKO MILANO, a reference brand in the beauty industry, was born with the goal of enabling anyone to express their personality through make-up. It is committed to transmitting the Art of Italian Beauty to people around the world by creating, designing and innovating high-quality beauty products that help them express their personality.

With more than 1,200 stores in 70 countries, a strong digital presence with 26 directly operated eCommerce sites and several Marketplaces around the world, KIKO Milano is a benchmark for the industry.

Cost Optimization and Service Expansion.

Kiko Desktop

The Game

Over the past 15 months, KIKO Milano has faced a significant technological transformation: the implementation of a new unified commerce platform. The goal was to improve data management between online and retail channels, enable multichannel logistics, and ensure continuity of digital campaigns during the transition to the new platform.

  1. 1.
    Omnichannel integration between direct eCommerce and more than 850 directly operated physical stores.
  2. 2.
    Logistics optimization with a 360-degree view of all channels to enable the creation of new services such as Click & Collect and in-store shipping.
  3. 3.
    Advanced product data management to ensure an optimized feed for each advertising platform.
  4. 4.
    Continuity of advertising campaigns on platforms such as Google Shopping, Facebook, TikTok and Criteo.
Kiko Mobile

The Challenges

In a highly challenging project context, with several internal and external players involved, KIKO Milano chose Highstreet.io, part of eCommerce Hub of Impresoft, as its technology partner to ensure the continuity of digital campaigns and the continuity of information flows inherent to the products. The implemented solution made it possible to:

  • Reconfigure and optimize Product Information Management (PIM) for efficient product data management.
  • Centralize the management of product feeds for all marketing and advertising channels, ensuring a constant and up-to-date flow of data.
  • Automate the resolution of technical issues such as errors in special characters and languages.
Kiko Publishing

The Results

The adoption of the new platform brought tangible results in terms of efficiency and performance:

  • It was possible to switch from old to new sites while maintaining continuity of digital campaigns
  • Optimization of internal resources, with a reduction in manual interventions on product feed management.

  1. +10%

    Of using Click & Collect as early as the first few months, without prior notice of the service.

  2. -65%

    Of reduction in delivery time in the UK, thanks to the introduction of the Dark Store, which does not generate additional costs for the same volume (due to savings in courier costs)

Our recent case studies

North Sails

Passione Beauty

PEdALED

10 Corso Como

Montura