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10 Corso Como

In the beating heart of fashionista Milan, 10 Corso Como since its founding in 1991 has been a universe of style and innovation, recognized as the world's first 'concept store'. From machine shop to global landmark of fashion and design, 10 Corso Como represents a unique sensory journey where fashion, art and culture come together in an exclusive experience. With the guidance and entrepreneurial skills of Tiziana Fausti, who acquired the brand in 2020, 10 Corso Como embarks on a journey to enhance a place that is a symbol of Milan, Made in Italy and international creativitỳ. 10 Corso Como chose Cooder to develop the revamped site and project the brand into new digital horizons.

Evolving eCommerce, innovative technologies and optimized user experiences

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The Game

The main challenge was to offer a truly global e-commerce experience, previously limited to the Italian market only and based on an outdated technological infrastructure that slowed down operational processes. In addition, we worked hard on managing the extensive brand mix in the catalog. Each brand brings with it specific guidelines and needs, including the creation of multiple price lists, making e-commerce management extremely complex.

  1. 1.

    The introduction of Cooder as a Shopify Plus partner marked a significant turning point; 10 Corso Como's Digital team gained total operational autonomy, overcoming the barriers previously imposed by the platform. E-commerce management time (such as publishing products, configuring collections) was drastically reduced.

  2. 2.

    Thanks to Powngo's intuitive interface , specifically designed to be Shopify-friendly, the team was able to greatly simplify and speed up the entire ecosystem, enabling one-click management of discounts on selected items. This improvement had a direct impact on the ability to effectively manage the brand mix, ensuring that each brand was best represented on the platform, and transformed 10 Corso Como into an accessible and dynamic global digital boutique.

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The Challenges

Shopify front-end: creative freedom and customization

The Shopify platform gives the '10 Corso Como' team, thanks to Cooder's intervention, the freedom to customize hero banners for targeted advertising campaigns, and manage geo-localized promotions, respecting agreements with brands and providing a unique experience to customers in different parts of the world.

Powngo integrated PIM/OMS: efficiency and autonomy

It has proven to be a strategic ally, thanks to Product Information Management (PIM) and Order Management System (OMS) features, simplifying complex processes such as returns, automated thanks to "OkReturn," which provides smooth and intuitive management of RMA procedures.

Visual merchandising and ranking collection: a strategic display

Care in visual merchandising has resulted in a studied and dynamic presentation of products, with collections sorted according to specific criteria to highlight new arrivals and the season's hottest trends.

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The Results

The digital revolution undertaken has not only strengthened the online presence of '10 Corso Como,' but has also rewritten the rules of the game:

  1. +30%

    Increase dl Conversion Rate

  2. -50%

    Optimized maintenance costs with Powngo

  3. +30%

    Growth in International Traffic

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