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SENIOR PRODUCT MARKETING SPECIALIST

To strengthen the Marketing team of Highstreet.io, an advanced feed management and eCommerce management platform part of Impresoft Univerce, we are looking for a Senior Product Marketing Specialist. The figure will play a strategic and operational role to enhance product value and support brands and retailers in optimizing the distribution of their catalogs across different digital channels, with the goal of maximizing visibility and sales performance.

What you can do with us

  • You will report directly to the Chief Marketing Officer at Impresoft Univerce and develop B2B product marketing strategies, with a focus on SaaS technologies and digital solutions for eCommerce and retailers.

  • You will be in charge of product positioning, communication and demand generation activities, working on digital channels, SEO and marketing campaigns.

  • You will manage Product Marketing activities, defining and implementing communication strategies on different digital touchpoints.

  • You will manage and optimize digital channels, including website, social media, email marketing and digital advertising.

  • You will work on website SEO optimization and content management to increase product visibility.

  • You will manage Marketing Automation and CRM campaigns on HubSpot and SugarCRM, in synergy with other teams.

  • You will monitor campaign performance through analysis and reporting tools, ensuring goals are met.

  • You will support the Sales team in creating marketing materials such as presentations, case studies and content to support sales.

  • You will participate in organizing and managing industry events and trade shows to strengthen brand positioning in the market.

What we are looking for

At least 3-4 years' experience in Product Marketing, preferably in B2B and SaaS environment.

Advanced knowledge of digital tools, including:

  • WordPress for website management

  • HubSpot and SugarCRM for marketing automation and lead management

  • SEO tools (e.g., SEMrush, Ahrefs)

  • Analytics (GTM, GA4) Analytical skills to monitor and optimize performance of marketing activities.

  • Excellent knowledge of English (written and spoken), given the international context.

  • Strategic thinking: ability to develop and implement marketing strategies geared toward product growth.

  • Results orientation: strong aptitude for performance analysis and strategy optimization.

  • Teamwork and collaboration: ability to work effectively with cross-functional teams (sales, product development, customer success).

  • Excellent communication skills: both written and verbal, to create clear and persuasive content and interact with internal and external stakeholders.

  • Proactivity and problem solving: aptitude to anticipate market needs and solve problems creatively.

  • Curiosity and continuous updating: interest in new trends in digital marketing and the e-commerce industry.

What we offer you

  • A dynamic and innovative environment with opportunities for professional growth.

  • Work in an international team with projects on a global scale.

  • Hybrid work mode for a good work-life balance.

  • If you are passionate about B2B Product Marketing and want to contribute to the growth of an expanding tech company, send us your application!

Do you want to be part of our team?

Spontaneous application